Forward Racing - Norco 

Norco Bicycles Logo


With over 50 years’ experience, Norco Bicycles has played a massive role in shaping the industry and the sport.  Their philosophy is to listen, innovate and ride and they use this to create the very best ride experiences possible. Forward Racing is closely connected with Norco Bicycles and it is proud to be working with this Canadian company. 

SRAM logo


Incremental enhancements. Perpetual improvements. Revolutionary Innovation. This is Sram’s philosophy and Forward Racing can get behind it. We are proud to be racing on Sram’s flagship group XX1 Eagle along with Rock Shox suspension. We trust Sram and their dedicated 1x system for our most important performances.

Kenda Logo


Since 1962, Kenda has been producing high-quality bicycle tires. Kenda Tires gives us the confidence to push our bikes to the limit in training and racing knowing we have a quality product between us and the dirt. With tire options for every condition, we always have the best tire for the job to gives us the best chance to stand on top of the podium.

Group ATN Consulting Inc.

Group ATN Consulting Inc. (GATN) is a diversified consultancy serving the public and private Sectors, First Nations and Aboriginal Interests and Non-Governmental Organizations (NGOs). Based in Halifax, NS, GATN is a strong proponent of corporate responsibility and believes in community engagement and giving back. GATN is a key financial partner for Forward Racing and we are proud to be associated with this group of experienced, skilled and hard working individuals.

Custom Clean Atlantic

Established in 2006 by husband and wife Alan and Allison Avis, Custom Clean Atlantic brought a new level of professionalism and service to the commercial cleaning business. Hard work and dedication to the business has resulted in growth and expansion over the past 10 years. 


Jakroo produces top-of-the-line custom cycling clothing with a streamlined design and ordering system that leads the pack. 

Innovasium Inc.

This beautiful website was created by none other than Innovasium Digital! Specializing in web development, Innovasium creates unique, interactive, and standout websites and software for their clients. Innovasium proudly supports Forward Racing.

Java Blend Coffee

Established in 1938, Java Blend Coffee Roasters is a small, locally owned roastery in Halifax, Nova Scotia. Java Blend is dedicated to excellence in coffee and building community through this wonderful beverage. Jim Dikaios, owner, is a key member of the Nova Scotia cycling community. Jim and Java Blend have supported racing and the development of young athletes in Nova Scotia for several years. The partnership between Java Blend and Forward Racing continues that effort. To help raise money to support the team, Java Blend will be selling a special blend of coffee called “Start Line” that will be sold exclusively online. Check out the Java Blend website to order yours today!


Forward Racing will be wearing a winning combination of helmet and eyewear from Smith Optics for the 2017 season. Athletes will wear the Overtake helmet with its innovative Lightweight Aerocore™ In-Mold Construction that balances striking design and finish with top-quality features. To protect our eyes and see the trail, athletes will wear the PivLok Arena Max sunglasses with ChromaPop lenses. ChromaPop enhances clarity and natural color to let us see more detail on the trail ahead. Smith gives Forward Racing the protection for our head and eyes so we can focus on getting to the finish line first.

Patagonia Halifax

Patagonia Halifax and its owner Matthew Ramsay are generously supporting the team for 2017. Patagonia is a company whose main objective is protecting the environment. Patagonia wants to be in business for a long time, and a healthy planet is important for a healthy business. Forward Racing athletes will be wearing Patagonia clothing before and after the races in 2017.

Clif Bar

"The red road is predictable, a known entity, safe, and conservative... The white road is just the opposite. It is the road less traveled. It is an unknown entity, unpredictable, and there may be danger and hardship along the way... But along with this hardship or danger, there is often reward. The reward is a sense of accomplishment—the joy and beauty of the journey along the road less traveled." - Gary Erickson, Founder of Clif Bar. Forward Racing and its athletes believe in this philosophy and the benefits of taking your own path; we seek out the White Road as Gary did building his company. We are happy to be supported by Clif Bar, not only because of their great products, but because they are a responsible company investing in important things like energy efficient building and organic farming. It helps too that the food they make is delicious and helps us ride our bikes further and explore

Sneaky Socks

Sneaky Socks, based in Ottawa, Ontario, is a sock brand created by Forward Racings own Evan McNeely. Evan purchased a sock knitting machine in early 2016 and has since been refining the process of making the perfect cycling socks. Driven by Evans engineering mind and artistic creativity, Sneaky Socks is making truly unique sock designs, breaking the traditional molds. The time between idea conception to sock production has never been quicker. Sneaky Socks has created a custom Forward Racing sock, that you can purchase from their website, to help support the team.

Bullfrog Power

Forward Racing-Norco has a long-term goal of being a net-zero mountain bike team in terms of environmental impact. In 2018, the team will be working with Bullfrog Power, Canada’s leading Green energy provider, to provide green fuel to the team for vehicle travel within Canada.

Killam Properties

Killam Apartment Real Estate Investment Trust is a growth–oriented investment trust owning, operating and developing multi-family apartments and manufactured home communities. Killam has a portfolio of $2 billion in real estate assets, located in Atlantic Canada, Ontario and Alberta.


Revolve Branding

Special thanks to Revolve for the Forward Racing logo design.

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