About Forward Racing

Forward Racing – Norco is a Canadian mountain bike team racing nationally and internationally. The team is committed to a program that supports its athletes to become world class on and off the bike. Forward Racing is built on partnerships with businesses that believe in the values and the vision of the program.

Follow Forward Racing

You can follow along with Forward Racing as we train, travel and race across North America and around the world. You can check out our latest news or engage with our social media.


Our Sponsors

Forward Racing-Norco is supported by a diverse group of sponsors that believe in the aspirations of the team and its athletes. Our sponsors make some of the best products in the world, are industry leaders in their field and they all share our love of bikes. We are happy to have them along for the ride as we work to be the best in the world.


Java Blend Coffee

Adventure Blend - Available Now

Working with Java Blend Coffee, we produced Adventure Blend to inspire and fuel you to towards your best in whatever path of adventure you choose. The coffee is a blend of Columbian and Guatemalan beans expertly roasted by Java Blend.

Profits from sales go to Forward Racing and other young athletes through the Forward Racing Development Fund. 

Adventure Blend Coffee - 1 lb/454 g - $16.95 plus shipping

(Halifax locals can order online and pick-up instore.)

Order Adventure Blend Now


Forward Racing Development Fund 

After a successful launch of the Forward Racing Development Fund in 2017, Forward Racing-Norco will be continuing to support the development of Canadian mountain biking in 2018. The team will be offering three $750 awards to young Canadian cross-country mountain bike athletes with aspirations to race at the highest level of our sport. New this year, will be an award specifically for an athlete from the Atlantic Provinces where Andrew L’Esperance “Lespy” got his start mountain bike racing.

Throughout their careers, Forward Racing athletes have been very fortunate to receive the support of countless individuals on the Canadian mountain bike scene; both through their own development and in the creation of the team. This support and generosity is what keeps the sport going and they want to be a part of that process.

The team believes in the inherent values of sport and the pursuit of excellence. This year, applicants will be asked to share the most important life lessons that they have learned from sport that they will take with them throughout their life.

More Information (English and French)

Become a Sponsor

Forward Racing is always looking for new partners that see value in what we can offer and want to come along for the ride. We would love to discuss any potential partnership with you we encourage you to reach out.


Contact Us

Have a question or inquiry? Let's get in touch.

Powered by Innovasium